The MarTech Conference day 2 keynote
Marketers should stop seeking for a magic “predictable ROI” components and embrace marketing’s intricate realities, suggests Kathleen Schaub, an skilled...
Martech
The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems
In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The defining characteristic...
