How Hunnys.net organized a scavenger hunt around Times Square with AWeber landing pages

By Chris Henrich September 15, 2022

With just 24 hours in advance of a large occasion, a small team produced a productive scavenger hunt.

Stacys is the creator and project direct for the wildly prosperous NFT (Non-Fungible Token) job Hunnys. This earlier June, she and her group were gearing up for their appearance at NFT.NYC, a networking occasion and trade exhibit committed to selling NFT initiatives and showcasing creators from around the globe. 

About 15,000 exhibitors and website visitors had been set to descend on Instances Sq., and the crew was determined to provide a exceptional practical experience for any Hunnys group users in attendance — while also partaking with opportunity new lovers. With the celebration a mere 24 hrs absent, they resolved on a scavenger hunt. By applying AWeber Landing Pages, Hunnys sent a person of the coolest neighborhood-based activities at the exhibit. 

“The night time right before the celebration, we began brainstorming all of these new tips for the scavenger hunt that we hadn’t formerly planned for. Many thanks to AWeber, we were being able to go from planning to execution to shipping in a subject of hours.”

— Rat Benetar, Hunnys.net Community Supervisor

How Hunnys.net Did It

The very first stage was creating out the event’s main landing page to element the particulars of the hunt. The staff selected their new area identify directly inside of the landing webpage editor. Subsequent they connected their Canva account and began creating the framework for the function. 

The Hunnys crew then planted 17 plastic eggs all-around the meeting venues and Situations Sq.. Inside of every egg was a QR code. When scanned, the code would url straight to just about every egg’s specific Prize Web page. These webpages had been also all made inside AWeber, each and every with a customized webpage route. 

The prizes ranged from hats and hoodies to a single “grand prize” of .5 Ethereum (a variety of Crypto currency), so the staff also wanted a way to securely detect the unique winner and produce the rewards. The option was to include things like a button on each landing webpage that when clicked would share a pre-published tweet. That tweet would recognize the winner when also notifying the Hunnys group that an egg had been uncovered. 

In the conclusion, all but two eggs ended up located. So if you are heading to Manhattan any time shortly, preserve your eyes peeled!

Eventually, the staff gained loads of kudos and praise from exhibitors and individuals alike.

The Hunnys group noticed a bump in engagement throughout Twitter and Discord as present members and new fans joined in the fun. Still, the most vital takeaway for the Hunnys group?

“In a house as crowded & fired up as the NFT market place, it is truly essential to stand out and provide a distinctive knowledge for your viewers. Our brand is all about enjoyment, group, and celebrating innovation. We were being thrilled we bought to produce an working experience that satisfied those values we consider in.”

— Rat Benetar, Group Manager

If you’re looking for a artistic way to have interaction your audience, here’s a phase-by-step template detailing just how Hunnys employed AWeber to stand out in the crowd. 

How to produce a scavenger hunt (or any other celebration) with AWeber’s landing site builder 

Stage 1: Get a domain for your web pages

The Hunnys.internet workforce commenced by heading to the domains page in their account. To get there, go to your AWeber dashboard, then click on your company name and handle in the reduce remaining-hand corner. This will consider you to your “My Account” webpage. Glance for “Domains and Addresses” in the next remaining column,  and click on ‘Get a single now from Google Domains’.

Step 2: Established up their event’s residence page in the landing web page editor

Hunnys developed the property web site of their scavenger hunt web-site initial. With a very little enable from a landing webpage template, they had their to start with page established in a snap.

Then they modified the route setting for their site so it was the dwelling webpage (also acknowledged as the “index” page) for their domain.

Stage 3: Established up the relaxation of the landing webpages for the function

Hunnys employed a collection of 17 pages, one particular for every egg. That appears like a great deal of operate, but they built it a snap by using the ‘Copy’ operate in AWeber’s landing web pages.

They gave every copied landing web site a special URL. Then they determined on a precise prize for each individual web page.

Here’s what it looked like following they’d established up all the webpages: 

And here’s what a person of the landing internet pages appeared like.

Just about every web site also incorporated a button with a crystal clear connect with to action that when clicked would ‘Notify the Hunnys Team’ by populating a pre-published tweet for the particular person which would contain that page’s distinctive code.

Employing Canva (which is integrated with AWeber, so you can access your Canva account from within your AWeber account, appropriate from the landing web page builder) the Hunnys group was in a position to generate a collection of 17 QR codes, just about every linking to the 17 one of a kind landing web pages they had established up. 

Those QR codes had been printed and put into the eggs. Now the team experienced the eggs prepared to disguise in Occasions Sq. and in the meeting function corridor.

Immediately after hiding just about every egg, the staff would tweet out a clue to give people today a general concept of the place to search.

Then all they had to do was wait around. As men and women began finding the eggs, a single by one particular, they would scan the QR code in the egg with their cellphone, and then induce the tweet that Hunnys experienced set up, thus declaring their prize.

The outcome? Hunnys received a ton of visibility and constructed up an even stronger bond with their tribe. Stacys loved the consequence, and how effortless it was to make the whole point occur with AWeber: “Tools like what AWeber supplies are priceless to me as a small business operator. Our field moves quickly and when we get a massive thought, remaining capable to convey it to life this rapidly offers us with a leg-up on the level of competition.”

Generate your very own scavenger hunt — or any other function — with AWeber’s landing internet pages

You can borrow this scavenger hunt template for your personal function, or use it as inspiration for how to produce a web page rapid. A set up like this could be employed for a birthday celebration, a corporate function, or even for a household retreat. Or you could produce a very simple web page for a going for walks obstacle, a charity, or a bicycle race. AWeber’s landing web pages can be utilised for a lot far more than giving absent ebooks or thank you web pages.

Signal up for your absolutely free AWeber account to get started.