The 4 Most Important Types of Sales Videos You Should Be Using

The 4 Most Important Types of Sales Videos You Should Be Using
December 13, 2022·8 min read

There’s more than one kind of sales video. Learn more about the four main types of sales videos and how you can use them in your communications with prospects and customers.

Using sales videos as part of your outbound communications gets you and your message in front of more buyers. It can kickstart a conversation, help explain something better suited to be shown vs. written or reignite a stalled deal. It can even elevate the post-sales experience by assisting customers in troubleshooting common problems, reducing churn, or upselling accounts.

When it comes to creating a video for sales, it can be as simple as pressing the record button. However, there are several different types of sales videos to choose from to create and share. Each one is suited to distinct goals you’re trying to achieve, and some may fit better than others for different points in your sales cycle.

The more precisely you match your sales video format to your prospect’s mindset, sales stage, or message type, the more effective your sales videos will be.

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  1. Contents
  2. 1. These Are the 4 Most Important Videos Types for Sales
  3. 1.1 The Webcam Video (a.k.a. Selfie Video)
  4. 1.1.1 Tips for Recording a Successful Webcam Video
  5. 1.1.2 How to Take Your Webcam Video Recording to the Next Level
  6. 1.2 The Screen Share Video
  7. 1.2.1 Tips for Recording a Successful Screen Share Video
  8. 1.2.2 How to Take Your Screen Share Video to the Next Level
  9. 1.3 The Video Playlist
  10. 1.3.1 Tips for Building a Successful Video Playlist
  11. 1.3.2 How to Take Your Video Playlist to the Next Level
  12. 1.4 FAQ Video (or the 80% Video)
  13. 1.4.1 Tips for Creating a Successful 80% Video
  14. 1.4.2 How to Take Your 80% Video to the Next Level
  15. 2. 3 Must-Know Pro Tips for Creating the Best Sales Videos
  16. 2.1 Make Your Thumbnail Memorable
  17. 2.2 Use Video CTAs to Push Your Viewer to Action
  18. 2.3 Don’t Neglect Your Supporting Copy
  19. 3. Now It’s Time to Put These Types of Sales Videos into Action

The most effective style of video depends on your use case and the message you’re trying to deliver. Webcam videos are great for introducing yourself and delivering short, personalized messages to build a relationship. Screen capture videos—with or without your webcam turned on—can be more versatile, offering a great way to deliver a longer message or to share knowledge. With screen captures, you can easily add supporting visuals to explain how you can solve their problems, walk them through a contract proposal, demonstrate your product, and more. It’s all about being able to show and tell!

profile image for Michelle BenferMichelle BenferHubSpotVP of Sales

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